MORE Partnerships is based on the idea that, when we collaborate with new and unconventional partners, we can accomplish more together than we can alone. We are particularly focused on connecting what we call ABC Partnerships which bring together Artists + Brands + Causes to create a whole that is MORE than the sum of its parts. The best way to start these partnerships is through genuine friendships built around a shared value. And the best way to start the process is to bring people into a space of joy.
Our Sundance experience this year included lots of joy, lots of unconventional collaborators, and lots of amazing Artists, Brands and Causes working together to make the world better. We started with a celebration of Stella Artois' much anticipated launch of "Buy a Lady a Drink" with Water.org and Matt Damon. MORE Partnerships have worked with the incredible Debora Koyama and her Stella team for the last couple of years on projects like "Chalice Symphony" with Cold War Kids also helping the clean water cause - so this was a night worthy of a party.
We also ran into Jonathan Swerdlin who founded the Marc Cuban-funded video app OCHO. Our time together included inspired conversation with one More's best friends Danielle Gano and the incomparable Jed Jenkins, Austin Mann, Megha Desai, along with Influencers founder Jon Levy.