In addition to our ongoing consultation to clients in the worlds of Artists, Brands, Causes, Foundations, Films and Platforms, More Partnerships promotes social good through innovative ABC Partnerships between companies, charities and culture-makers. Here are a few examples of our work:
The Future of Storytelling summit is an invitation-only two day event attracting visionaries, innovators, content creators and technologists to explore the latest in ideas for narrative technology. It is a place to resurrect and re-imagine the ways stories are told.
For the 2014 summit, MORE Partnerships brought multiple strategic and artist partners to the event - including a performance from Tim Fain (Black Swan, Twelve Years a Slave, Phillip Glass) and Alex Green's groundbreaking light installation The Cubes.
In the spirit of the event, the performance coupled the sound of Tim's Venetian violin, built in 1717 with Alex's pioneering 21st century approach to modular LED light sculpture, in an immersive audio-visual experience improvised between the two artists.
This performance partnership was first explored at a Nexus Global Youth Summit event produced by MORE Partnerships earlier in the year in connection with the Nexus Human Trafficking and Modern Slavery Working Group.
A founding producer of the first Global Citizen Festival in 2012, MORE Partnerships brought FedEx in as a logistics partner to transport equipment for all of the bands playing the festival that year.
FedEx provided $240,000 of in-kind logistics - moving heavy, bulky and expensive gear for artists like Foo Fighters, Neil Young, John Legend and Band of Horses.
The Black Keys offered to donate their performance for the festival - but their participation hinged on making sure their equipment could get from the festival in New York's Central Park on Saturday, to their next show in Fresno, California by Monday.
FedEx was up to the challenge, moving two containers full of the band's live rig out of the park immediately following their performance and getting it loaded onto a Sunday flight departing JFK and landing in Oakland, CA later that night. There it was met by FedEx Custom Critical and rushed to the Save Mart Center at Fresno State in time for the band's performance.
One carefully crafted partnership helped save the day for rock 'n roll and support the global fight against extreme poverty. We even got a few people from FedEx onstage to look out at the Great Lawn full of people singing and dancing because of their hard work and generosity.
As a Producer of the 2013 Global Citizen Festival, MORE Partnership[s] brought in HP as the official technology partner for the festival. To take the sponsorship to a new place of innovation, we designed and executed an ABC Partnership between the HP LIFE program, Global Citizen and Saxophonist / Singer-Songwriter Jake Clemons, focusing on the role that entrepreneurship plays in creating jobs and opportunity in developing economies.
HP LIFE e-Learning for Entrepreneurs is a free online tool that allows anyone, anywhere to learn the essential business and IT skills needed to start their own business, create jobs and build into a more prosperous society. This resonated with Jake Clemons, who is committed to helping entrepreneurs in the local communities he's experienced touring the world as a solo artist and as a member of Bruce Springsteen's E Street band.
Jake released his first single exclusively to people who voted for their favorite HP LIFE entrepreneur, as featured on the Global Citizen platform.
The winning entrepreneur, a young woman from India, received a computer and a cash prize on-stage in New York City at the Global Citizen Festival, in front of 60,000 people, presented by Jake himself.
When The Home Depot Foundation decided to invest $20MM into the issue of homelessness in the veteran community, MORE Partnerships was brought in to help share this story with a larger audience.
3 Doors Down was a perfect Artist partner because of their history of support for veterans issues and previous experience as the "face" of a massive campaign for the National Guard. With a large fan base that was aligned demographically with Home Depot's customer base and an upcoming nationwide tour in support of a new album it was the right match at the right time.
Home Depot's "Celebration of Service" campaign and the 3 Doors Down tour ran simultaneously, allowing the Brand to share the campaign with fans every night and the Band to benefit from 1 Billion media impressions through Home Depot's circular ads, in-store features and prominent website placement. Their songs were even used as the hold music on Home Depot's telephone system.
In addition, the band was able to sell records on Home Depot's website and was so invested in the Cause that they contributed $1 from every record sold through the partnership to the Home Depot Foundation.
Most importantly, more homeless veterans in America got access to more of the resources they needed. And they get a well deserved thank you each night as they were honored during special moments in each concert.